How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 05:02

How can a small local business with no marketing budget use social media to attract more customers?

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Place

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

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Product

Processes

Price

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Perception

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Good marketing is doing this well.

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AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

People

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

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